Motorola is drastically shifting its launch strategy for the razr fold by combining a major price discount with a massive hardware bundle, potentially signaling a new era of aggressive pricing and unified pre-order deals for US and UK buyers.

Motorola is leveraging their massive 50% US market share and an established base of flip phone fans to position the Razr Fold as a legitimate threat to Samsung and Google, though their final success hinges on whether they can actually deliver that rumored $1,500 price point.