The Pixel 10 Just Gave Google Their Best Sales Month Ever

Google’s Pixel phones have quietly transformed from niche Android darlings into serious contenders in the premium smartphone market. And now, the numbers are making noise. According to Counterpoint Research, Pixel sales in the U.S. surged 28% year-over-year in September 2025, marking Google’s best single-month performance ever.

Back in 2022, Google’s share of the U.S. premium smartphone market (devices priced $600 and up) was a mere 0.1%. Fast forward to September 2025, and that figure has ballooned to 6.1% - a staggering 60-fold increase. The growth has been especially pronounced at T-Mobile and Verizon, where Google’s share in the $600+ segment now stands at 6.5% and 7.0% respectively, up from just 0.1% three years ago.

This isn’t a fluke. It’s the result of a sustained, multi-year push that’s finally paying off.

Pixel 10 Series: The Breakout Hit

The Pixel 10 lineup, especially the Pixel 10 Pro XL, has been the catalyst for this latest surge. Launched alongside Apple’s iPhone 17 series, the Pixel 10 didn’t just hold its own—it thrived. Google’s aggressive marketing campaign, which cheekily compared iPhones to “vanilla ice cream,” struck a chord with consumers looking for something different.

But it wasn’t just clever ads. The Pixel 10 series leaned heavily into Gemini AI integration, offering smarter photo editing, real-time translation, and predictive assistance that felt genuinely useful. This AI-first approach helped differentiate Pixel in a crowded market.

Google has also ramped up its marketing spend, with ads running during prime-time NFL slots and across digital platforms. The company’s channel strategy has matured too. While AT&T remains a weak spot (Pixel holds just 2.3% share there), Google’s gains at T-Mobile and Verizon show it’s learning how to play the carrier game.

What’s Next?

With the Pixel 9a still selling well and the Pixel Fold 10 Pro Fold carving out a niche, Google now has a multi-tiered lineup that appeals across price points. If the company can replicate its T-Mobile and Verizon success at AT&T—and continue to innovate on AI and camera tech—it could push into double-digit market share territory in the premium segment within the next year.

The Pixel brand is no longer just a showcase for Android. It’s a business with momentum. And for the first time in its history, Google’s smartphone ambitions look not just viable—but formidable.

Early Black Friday Deals

If you've been eyeing a Pixel 10, there's never been a better moment to make the leap. With Google’s momentum at an all-time high and early Black Friday deals slashing up to $300 off the Pixel 10 lineup, the value proposition is undeniable. Whether you're drawn to the AI-powered features, the clean Android experience, or the increasingly competitive hardware, the Pixel 10 series is delivering on all fronts. As Google continues to climb the ranks in U.S. smartphone sales, this is your chance to get in on the action while the deals are hot and the buzz is real.

Pixel 10 $599 ($200 off) https://amzn.to/4oW37YN

Pixel 10 Pro $749 ($250 off) https://amzn.to/4hPthdq

Pixel 10 Pro XL $899 ($300 off) https://amzn.to/4oL4OrO

Pixel 10 Pro Fold $1499 ($300 off) https://amzn.to/47VzX6c

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