Uniherts Jacks Up Titan 2 Price Amid Soaring RAM Costs
This is beginning to be an all too familiar story. We just got word that Samsung is killing off the Galaxy Z TriFold because of increasing RAM and storage prices and now Unihertz has hit us with a little good news and bad news for the exact same reason.
Starting with the bad news, Unihertz has just announced a significant price increase for the Titan 2, which will now retail for $489.99 starting March 23, 2026. According to the company, this nearly $100 jump is a direct result of the volatile memory market. Specifically, the massive surge in demand for AI-related hardware, such as High Bandwidth Memory, has significantly increased the cost of production for many smartphone manufacturers.
The good news is a major commitment to longevity. To offset the price hike, Unihertz is extending the software support cycle for the Titan 2. The device is now promised to receive security updates through 2030, and Android version upgrades all the way to Android 19. This is a massive shift for the brand, which has historically been criticized for its "one and done" approach to software support.
This newfound focus on longevity isn't just limited to the standard Titan 2. At MWC 2026, Unihertz made a similarly bold claim for the Titan 2 Elite, promising four major Android OS upgrades, taking it all the way to Android 20, and five years of security patches. This seems to be a direct competitive response to Clicks, which has committed to essentially the same thing for the Communicator. It is clear that both companies have realized that if they are going to ask customers to pay $500 or more for a niche productivity device, they have to prove it won't be a paperweight in two years.
Impact on Upcoming Devices
This news naturally leads to speculation about the upcoming Titan 2 Elite, which was a highlight of MWC 2026. If the standard model is now pushing the $500 mark, it is highly likely that the Elite version will land somewhere in that same range when it hits Kickstarter later this month. Keep in mind there will apparently be 2 Elite models, one with the Dimensity 7400 and a more expensive model with the Dimensity 8400. While interest has been quite high for the Elite, these prices do most certainly pose a risk to their success.
We also have to consider what this means for the Clicks Communicator. Both Unihertz and Clicks are small OEMs who do not benefit from the same economy of scale that larger ones do, so these sorts of cost increases tend to hit them harder and faster. Clicks has already announced a $499 retail price and a $399 early-bird price, and they have already begun taking preorders. While those early orders are likely locked in, any future batches could be subject to the same supply chain pressures. If memory costs remain high, Clicks might be forced to choose between a similar price hike or significantly thinner margins, especially as they look to establish themselves as a long-term player in the keyboard accessory market.